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Monetization is at the heart of operating a business. If the amount of money coming into the business does not ultimately exceed the amount of money going out of the business (a state known as “positive cash flow”) then the business will eventually become insolvent.

Read the full article at: https://medium.com/swlh/9-app-monetization-strategies-how-to-pick-the-right-business-model-fbd954aca7a